July 04, 2006

Inside The Spider's Web

Google Adsense relies on the google adsense spider to properly deliver relevant ads. Which is closely related or is the same as the Googlebot. So let's explorer this spider and find out how to better our sites through it. The thing that most webmasters don't realize is the googlebot is a lot smarter than most people think. It has been coded to fit the rising amount of spam websites out there. I've compiled a list fo things they like and things that may get your site dropped by Google which needless to say will leave your Google Adsense profits out of the loop. Let's start with the negatives as to what you shouldn't do: First duplicate content is an immediate turn-off. They don't like it if 1000 websites all say the same thing. So think twice before using those articles from article websites. Second the thing about nested tables these are the tables hidden behind tables. Which means you see an ordered content but it's really a lot of code. My advice stay away from nested tables, stick with normal tables. Third the so called doorway pages which basically involves loading your webpage with keywords and then diverting visitors to another webpage. Again major no-no here. Fourth these dynamic urls which change depend on inputted information. Too many of these will have the spider spend more time than necessary on your website, bringing your ranking down. Fifth the HTML or PHP or whatever code it is needs to be kept to a minimum. More code than actual content is bad for your websites since the Googlebot just sees text. Sixth which is a scam many use to get higher ranking, this only whoever works for a while then gets you completely drooped from Google, is keyword overloading. Putting nothing but keywords on a page will get you high the first time the bot searches your site but as time progresses it learns and you pay. Seventh of course is self-promoting. Which is basically putting too many links to your homepage from your sub-pages. This sounds like it'll work for you but it doesn't as the Googlebot know enough to know which links are from which domain. Eighth is having the same content on a page forever, one of the fundamental rules of a good webmaster is to keep your website fresh at all times. Ninth is the new iframes these frames do nothing short of confusing the Googlebot as it indexes each frame as a different page ending your content in a disarray. Which is why Google Ads only respond to the iframe they are put in. That's about it for the negatives. Focus on those and check to see that you don't use any of these methods, this will keep you in the neutral zone. But we want more we want to be able to go positive, to make sure the Googlebot leaves our website with enough info to satisfy Google Adsense and get you a good SEO ranking. So here is a list of the things to do in order to get ahead of the spider game: First things first updated content is a must. If you can update your website daily. Ever wonder why blogs and forums do so well in search engines? Because their content is ever so changing. And not to mention original. Second use a useful tool by Google called Google Sitemaps. It's a complete layout of your website that you tell Google so it already knows where to spider. Which makes the Googlebot's job so much easier. If you haven't already sign up for Google Sitemaps. It's free and easy. Third keep your code clean of errors and keep it to a minimum. There a lot of tools out there that check you website code to make sure there no errors. Even if your content is automatic check jsut to make sure, machines aren't perfect. Fourth make sure you have a lot of relevant backlinks with different titles. Your website shouldn't be "All About Google Adsense" all the time someone else can link to it under a different title. Like "Google Adsense Info Blog". This makes sure the Google Spider doesn't mistake your backlinks as linksfarm backlinks, which do more harm than good. Fifth keep your keyword density normal about 3-7% should be good enough. Remember moderation in all things you don't wnat too much or too little. Sixth make sure each of your images has an ALT tag this makes sure the Googlebot will understand what it stands for. Since it can only read text. Seventh always keep you webpages static unless it's unavoidable. Too much generated content is bad for spiders. If you follow all of these your website should be the most Googlebot friendly website out there. Making your Google Adsense ads stay relevant and giving you a higher Google PR. But make sure you keep up-to-date about new developments in the Google Spider field. One way is to subscribe to my XML feed located here. Thank You