July 31, 2005

All about SEO or SFO?

First let's start with definitions: SEO:Search Engine Optimization, SFO: Search Friendly Optimization. These two things are what most webmasters have trouble balancing. These things seem to always be on opposite ends. On one hand you have to make sure search engines can crawll your website without any problems. On the other you have to keep the site looking good to keep your visitors. These are all based on what kind of site you plan on making. A corporate website selling shoes in the real world might focus on keeping the site looking good to visitors. And maybe pack it up with flash and all kinds of descriptive images. On the other side a site about online products, e-commerce, might cut back on the images and focus on seo. I will go into both of these just in case. Let's start with seo. The first thing you need if you choose seo is to meta tags. Now there many meta tags generators out there for a quicker way to make them. But I suggest like me you make them yourself according to the search engines you want your site to better perform at. In short you have to study those search engines and find out how they get their content and what meta tags they require or may find usefull. Mine is based on goole so check out the source of the blog and those are the tags that google uses. Also a site that may help you out with your seo is: http://sitesubmit.ca/ they require you to be a member to ue their tools but it's worth plus it's free. They have many seo tips and tools. In your reaserch of the search engine don't forget ranking. Find out what they base their search results on and how they decide which results show up first when a user queries. Like google uses google googlerank and overall page rank. But you may hav eto increase your content on a subject in order to increase your keyword density and such. Second sfo. SFO is fairly easy to accomplish once you have the right info. Like many sites they host regular polls and surveys about what users like and their personnal opinions. It's an effective way of knowing your audience. Once you know most of your visitors like certain kinds of things you start providing them. Therefore pleasing your users and making a successful site. But never forget about the stalistics the users don't need to tell you. Like what browsers usually visit your site and what operatinf systems they use. And as many webmasters know firefox and internet exploer(leading browsers) have different rendering engines. So find out which most of your users use and customize your site to it. Also if the stalistics show that they have just about equal users use what we a splash page. To allow the user to show which version of the site they want to view. Two versions of your site may be hard to keep up but remember it's worth it. In one case one of my friends had to do four different versions. And keep them updated at the same time. But also you may hav eto balance the two together if you want them both. Though it is hard it may be for the best.

July 29, 2005

Content is king!

I've heard and use this sentence an uncountable number of times. No matter what kind of website your are running always remember content comes first. it keeps users comming back, it makes good food for the adsense bot. Always have a couple of articles that go with your website theme. Im not saying go out and collect all kinds of articles out there. No get ones that are relevant to your site. Ones that will attract visitors to read them. Or even better write them yourself discover the writer in yourself. Or if you already know you aren't the writer type get them from the many free ones from the internet. Here is just one of them to get you started: http://www.articlecity.com/ It has many different sections on a wide variety of subjects. In the adsense world relevancy is a high, keep that in mind. Next: seo.

July 27, 2005

Position, position.

Like all advertising agencies you have to remember that postion is 25% of advertising. What that means to you is make sure your visitors see the ads. Positions that work good in most cases are the top or left ones. But then again each person is different so remember to try different positions as your targeted audience may respond to some better than others. Google has again a suggestion on where to put them. https://www.google.com/support/adsense/bin/static.py?page=tips.html Keep in mind the best places are where your visitors will not see the ads as ads but as usefull links. So try to blend your ads in with your site. An example is this very site. Adsense makes that easy for you by letting you make your own color palettes. I'ev tried it myself and this has proven to be very usefull. But don't just try what I said and leave at that. Try different things see what makes more money for you. another intresting feature is the ability to choose different channels for your site. In this you can try to put your ads in different postions on different pages and track their performance individually. And of course never forget that different type of ads attract clicks differently. For example image ads and skyscrapper ads may appeal to some but not to others. If you want to try different ads on each page remember to compare them to traffic. FOr example if a kind of ad on a different page other than your index does poorly than the index it may be because it isn't getting as much traffic. Always compare clicks to traffic. Google of course knows this that is why in the reports there is a section called page ctr. It is the percentage of clicks compared to impressions. So use it accordingly.

July 26, 2005

So you got into adsense?

Congratulations! If you didn't get in ,slim chance, don't give up keep trying and use more seo. So you got in huh? Well welcome to one of the fastest money making machines in the web. But first realize that adsense is a job. You can't just stop working and take a vacation and hope to earn money. Like many jobs it's an ongoing experience, you have to keep going at it until you get that big bonus right? Well like any job you have to study something for it. Which is the reason you may be reading this. First you must learn and I mean learn all about the features it offers and the advance mechanics you have to perform. Yes, I know it may be hard taking an online job serious but it's going to pay off. Of course google is willing to help you out once again in this. https://www.google.com/support/adsense/bin/topic.py?topic=135 Back so soon? In all seriousness remember the goal, it will keep you going. After learning most about adsense also keep in mind that there are four important things about adsense:

  1. Position: Try out putting your ads in different places and see which ones pay the most.
  2. Content: Get as much pages as you can as much content as you can get articles are always good.
  3. SEO: Make sure google can spider your site without any problems since adsense spiders your site as well.
  4. Traffic: Always remember the people are what makes a site a site.
In the next articles I will focus on each of these things to help you out in your quest.

July 25, 2005

Requirements for getting into adsense

Most people wouldn't know what the adsense people look at to decide whether or not you may be allowed to join adsense. First of all you must have a full launched website, and I recommend many pages if you are to maximize your income. They also forbid any illegal materials on your site, many advertising agencies prohibit that. In all your site also needs to have some traffic. As the evaluation of your site may take days and in those days they check your traffic. Another thing you need to remember is that your content needs a solid theme. Not a high payig theme as many people just put up sites based on high paying keywords they see. You need to remember that you need trafic to get money from adsense. The list google has a an excellent starter for some: https://www.google.com/adsense/policies But don't just stop there. Research in ways to make your site better. Get as much seo (search engine optimization) as you can. Remember a lot of new traffic comes from search engines. Make your site clean don't oveload it with ads as that may get your application rejected.

July 24, 2005

First things first...

In this post I will discuss the why of getting into adsense. First you can apply from the main site https://www.google.com/adsense/ there you will find most stuff about adsense. But before you apply for one of your sites first let's show you why you should join adsense.

  1. First adsense provides targetted ads, that means your visitors will see only ads that are relevent to your site and to your ste only. Increase the chance that your visitors will find something that grrabs their attention and they click on those ads.
  2. Second adsense has perhaps thousands of advertisers just waiting to be adveritised!
  3. Third you can choose to blocks ads that you wouldn't any of your visitors seeing. Perhaps your competitors or inappropriate ads.
  4. Fourth after all what you are here for it's the moolah you've heard how many are making quick bucks with adsense.

But don't take my word for it.


Check it out yourself. Next Article: Requirements.

First Post!

I would like to welcome all to my new blog All About Adsense. Enjoy your stay! In my blog I will be discussing google's now web renowned ad service! It's called Adsense if anyone didn't know. And it's quiclky rising on top of all other advertising programs! So I decided to help out my fellow webmasters by making this blog. I will tell you the so called "secrets" of google adsense and many tips about adsense. So join me as I will keep this blog up to date with info and articles to help you out. Thank You