January 27, 2008

Around the Search Engines Jan 27 2008

As we come to the closing of January exciting things are happening. From my Google Adsense campaigns to the new posts I have in the works. Hint hint you may see a comeback of the Google Adsense Gold Series so keep your eyes open. Anyways here's your round of Around the Search Engines:

How to Make CPC Ads Convert - PorBlogger

Wendy at eMoms at Home posted an interview with me today which focuses upon getting advertising to convert into revenue on a blog - particularly CPC ads (cost per click) like AdSense or Chitika.

Google AdWords With Demographic Bidding - Google Blogoscoped

The Google AdWords service is testing a feature for advertisers to use “demographic bidding.” This means that you can specify that your ads will only be shown to, say, women over the age of 55. Or perhaps you have an online store for men’s clothing, then you can target only men. You can also specifically exclude a certain group.

The Art of Propaganda: 7 Common Tactics Used to Influence Behavior - Dosh Dosh

Propaganda is created to influence the minds and actions of people, in order to generate a response that achieves the goal of the propagandist. Politicians and governments often use propaganda to obtain support/compliance for their policies.

81 Useful Affiliate Marketing Resources - BlogTreprenueur

Whilst the idea of selling a product on behalf of another company or person has existed for a long time, affiliate marketing itself was born in November 2004, but has only really taken off in the past few years. New generations of affiliate marketers are raking in massive per month profits, and more people are starting to experience profits through this method. Here is a list (which is by no means definitive) to help you get started - please feel free to suggest anymore if you so wish!

Google Content Network Tips: Optimizing for a content network audience - Inside Google Adwords

On the search network, ads are shown to users who are specifically searching for results using one of your keywords. On the content network, ads are shown to users as they research interests and browse sites that are related to your keywords and ad text. Users on the content network are in a different mindset than users on search, so changes to your keywords, ad text and account structure may be necessary to make the most out of your content network advertising.

Google on Automatically Annotating Images and Videos - SEO By The Sea

A newly published Google patent application explores the topic, and comes up with a method of annotation by comparison to similar images found on the Web, and the text surrounding those similar images.

Weekly Rap-up of Search Engine Industry News - Search Rank

A summary of search related news items that occurred this week including IncrediMail is back in Google's favor - their AdSense privileges have been restored, Pownce, a "Twitter plus" type of service, is now open to the public after six months in beta mode, a new real estate search engine called Roost launches with full MLS listings in more than a dozen cities, Google is to eliminate domain tasting for AdSense, and finally a fun post from North South Media that looks at eleven prominent individuals in the world of search and guesses what their action figures might look like.

Thursday Roundup for the Week of 1/20/08 - SEOMoz

Sorry for the delay in getting this out out to you all, but today was pretty hectic for both me and Rand. Technically it's still Thursday on the west coast, so at least I squeaked by and hit my deadline...

Daily Search Coverage & Link Finds: January 25, 2008 - Cartoon Barry Blog

Google sent me a letter, so I am a partner. Google Health is coming soon, would you dare? Google Domain Park gets stricter. Yahoo Search Marketing has keyword limits. SEMMYS are out. Usability over SEO? Google, don't hurt me for footer links. Email marketing edges out search marketing. Politicians have to play nice on AdWords. Watch Google Maps edits in real-time. Search in pictures is out.

SearchCap: The Day In Search, January 25, 2008 - SE Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

That's it. Happy Sunday by the way and yet another week down the drain.

Thank You

January 23, 2008

Around The Search Engines Jan 23 2008

Here's your middle of the week update of what's happening in the field of search engines. Around the Search Engines:

A Smarter Start - Yahoo SM Blog

Now we’ve got oodles more, all in one place, with the publication of the Smart Start Guide. It’s a guidebook geared especially toward the beginning search marketer, but it also offers tips for the more advanced Yahoo! Search Marketing advertiser.

Feeling lucky at PubCon - Official Google Webmaster Central Blog

Listening to the Q&A, I was pleased to hear the major search engines agreeing on best practices for many webmaster issues. In fact, the presentations in the duplicate content session were mostly, well, duplicate. When I wasn't sitting in on one of the many valuable sessions, I was chatting with webmasters either at the Google booth, or at Google's "Meet the Engineers" event. It was exciting to hear from so many different webmasters, and to help them with Google-related issues. Here are a few things that were on the minds of webmasters, along with our responses:

Search Marketing Predictions for 2008 - Search Engine Watch

Last week, we shared some New Years Resolutions from several search marketers and social media marketers. I asked many of those same marketers what they thought 2008 had in store for search. Again, I'll be sharing their responses in two parts.

A Reality Check about Blogging for Money - ProBlogger

While it’s true that I have built my blogging to a point where I’m able to earn good money blogging there are many things that an article like the one in the WSJ didn’t (and couldn’t) mention about how I was able to build my blogging up to this point.

2008 Affiliate Marketing: Trends, Spends & Dead Ends - Share Results

What affiliate marketer wouldn’t want a crystal ball to reveal the online marketing trends that matter for 2008: will the social web shop socially? Will video ads trounce banners? Will mobile meander? What about widgets? And marketing mainstays such as search and email? Learn how 2008’s online marketing trends translate for affiliates with the help of Share Results affiliate network CEO Nicky Senyard.

Uber Keyword Research - Uber Affiliate

Keyword research is a pretty big part of affiliate marketing. Sometimes it’s what it all comes down to. There are a lot of things to consider when you do your keyword research, so hopefully I’ll make a few things clear for you and make your keyword selection a little more solid.

Google Drops More Than 160 Points - Searchblog

That's not something we're used to hearing, but since its peak back in the Fall at nearly 750, Google has dropped to 584 currently, a 166 point drop (it's dropped more in after hours, all the way down to 568). It's on a steep decline in the past few days, perhaps due to the new search stats from Nielsen, as well as jitters about the economy at large.

Phew! That's it you are all caught up with what happened so far this week.

Thank You

January 21, 2008

Google Adsense Glossary Terms List

Many new Google Adsense publishers have no idea what they are reading when they read the Google Adsense FAQs, well short story is don't worry anymore. Google Adsense just released a brand new glossary term list that has the meaning to just about every Google Adsense jargon you can come up with. But the only problem is that it's all on different pages meaning you have to click to a word in order to view the meaning also the full glossary terms aren't even organized like this other one from Google groups.

So I've decided to organize the full terms in the Google Adsense Glossary Term List by subject and to have the meaning right under the word. So all you have to do is bookmark this page and anytime there is a term you don't know just ctrl-find and you can view the meaning here.Or you can just browse by category. So without further a due from All About Google Adsense I present to you the Google Adsense Glossary Term List:

Google Adsense Content

- Google AdSense
- Google AdSense for search
- Referrals

Account Settings

- Account email
- Account creation
- Account type
- Account activation
- Address, Valid Mailing
- Login

Ad Creation and Display

- Ad code
- Ad format
- Ad unit
- AdSense unit
- Ad rank/Positioning
- Alternate ads
- Color palette
- Competing ads
- Destination URL
- Display URL
- Image Ad
- Incentives
- Link unit
- Network performance
- Public service ad (PSA)

Earnings & Payments

- Actual cost-per-thousand-impressions
- Ad impression
- Adjustments
- Ad unit impression
- Balance at end of month
- Conversion
- Cost-per-action (CPA)
- Cost-per-click (CPC)
- Cost-per-thousand-impressions (CPM)
- Electronic Funds Transfer (EFT)
- Invalid click or impression
- Maximum cost-per-thousand-impressions
- Personal Identification Number (PIN)
- Revenue share
- Revenue


- Channel
- Competitive Ad Filter list
- Custom channel
- Preview Tool
- Section targeting
- URL channels


- Click
- Clickthrough rate (CTR)
- Effective CPM
- Emailable report
- Page Impression
- Payments
- Report template
- Sign-ups
- Top queries

Technical Terms

- Adware
- Browser cache
- Client-side software
- Cookies
- Crawler
- Cybersquatting
- Frames
- IP Address
- JavaScript
- Publisher

Other Programs Relating to Google Adsense

- Blogger
- Contextual Advertising
- Editorial Guidelines
- Distribution preference
- Firefox
- Geo-Targeting
- Google Account
- Google Advertising Network
- Google AdWords
- Google Analytics
- Picasa
- Placement targeting

Google Adsense Content

Google AdSense

AdSense allows web publishers to deliver Google ads that are relevant to what their readers see on their webpages and increase their site's revenue potential.

Google AdSense for search

AdSense for search is one feature of Google AdSense that allows you to offer users Google search right from your site. You can view the top queries users performed on your search box, and you'll generate earnings when users click on ads on the search results pages.


The referrals feature of AdSense allows publishers to refer users to products and services in order to generate more revenue. Products and earnings vary depending on your location.

Account Settings

Account email

The email address that you use to log in to your AdSense account. This is the address to which we'll send all AdSense-related communications to you.

Account type

Generally, if you are a business with 20 or more employees, you should apply as a Business account. Individual publishers, or businesses with less than 20 employees, should sign up as an Individual account. There's no difference in the services or payment structure between Individual and Business accounts. Business account payments will be made payable to the Company Name, while Individual accounts are paid out to the Payee Name of the account holder.

Account activation

After submitting an AdSense application and verifying your email address, the AdSense team will evaluate your application and send you an email within 1-2 days. If accepted into the program, you'll be able to log in to your new account and copy-and-paste the AdSense ad code into your webpages to begin serving ads. This activates your AdSense account.

Account creation

An AdSense account will be created for you if your application to the program is accepted. You'll then be able to log in to and activate your account.

Address, Valid Mailing

A valid mailing address is a full and complete physical address. Participation in AdSense requires a valid mailing address in order to receive your Personal Identification Number (PIN).


Your AdSense login is also referred to as your account email. This is the email address you use to log in to your Google AdSense account.

Ad Creation and Display

Ad code

The HTML that is placed on any page of an approved site by the publisher who owns the site, allowing ads to be shown on that page in a specific ad layout format.

Ad format

The way the ads are displayed on a publisher's site. You can choose the format that best fits your site. For example, the banner ad layout will display up to 2 ads horizontally across the page and the skyscraper will display up to 4 ads vertically. All formats can be viewed on our Ad Formats page.

Ad unit

A set of ads displayed as a result of one piece of the AdSense ad code.

AdSense unit

An AdSense unit is a saved ad unit with a specific set of ad settings that you've customized within your account. When you create an AdSense unit and paste the code for that unit to your pages, you can update the AdSense unit settings within your account to see changes on all pages displaying that AdSense unit code.

Ad rank/Positioning

An ad's position on a webpage is determined by a combination of its maximum cost-per-click (price) and clickthrough rate (performance).

Alternate ads

Alternate Ads allow you to monetize your ad space in the event that Google is unable to serve targeted ads to your page. By specifying an image or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted AdSense ads, or by your own choice of content. Alternate Ads, if specified, will be shown when there are no targeted ads available for your page. The ad space will not be branded as 'Ads by Google.'

Color palette

AdSense offers publishers the ability to customize the colors of ads that appear on their sites. Color palettes allow you to make sure that the ad text, background, and border colors complement your website. For added variety and freshness, you can even choose to rotate through up to 4 different color palettes at a time.

Competing ads

Competing ads are any content-targeted ads as well as text-based ads that mimic Google texts ads or appear to be associated with Google text ads on your site. As noted in the AdSense program policies, competing ads aren't permitted to be displayed on the same page or site as Google ads. However, we do allow affliate or limited-text links.

Destination URL

This is the URL to which ads link. This is the page users see when they click through to an advertiser's site from an ad. You will need to know this URL if you would like to add it to your URL filter list and block an advertiser's ads from appearing on your site.

Display URL

This is the URL displayed on ads to identify the advertiser's site to users.

Image Ad

Image ads are graphical ads offered in several ad formats. Examples of image ads are available on our Ad Formats page.


Webpages may not include incentives of any kind for users to click on ads. This includes encouraging users to click on the ads or to visit the advertisers' sites as well as drawing any undue attention to the ads. For more details, review our program policies.

Link unit

Link units are a type of ad format that displays a list of links relevant to the content of any page. When a user clicks on a link, they're taken to a page of related advertisements. You can view examples of all available link unit formats on our Ad Formats page.

Network performance

Network performance is a star rating that can help you decide which products to refer. Once we have enough data to make reliable predictions, we assign each product a star rating that indicates how we expect it to perform relative to other products that you may select. Please keep in mind that that these predictions aren't always exact and that performance will vary greatly depending on a variety of factors, including how you decide to implement the ad on your site.

Public service ad (PSA)

PSAs are non-profit organization ads that are served to pages when targeted ads are unavailable, or when Google is unable to gather content from the page. Publishers do not receive earnings for clicks made on PSAs.

Earnings & Payments

Actual cost-per-thousand-impressions

This is the amount an advertiser actually pays for each impression of his/her ad. The AdWords Discounter automatically gives advertisers the lowest possible price in order to maintain their ad's position. The actual CPM will be equal to or less than the maximum CPM specified.

Ad impression

An ad impression is reported whenever an individual ad is displayed on your website. Different ad formats will display varying numbers of ads; for example, each time a vertical banner appears on your site, you'll see two ad impressions in your reports. In addition, keep in mind that the number of ads in any ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads, or image ads.


Your earnings may include debits or credits for various reasons, all of which are listed on your Payment History page. Possible adjustments include:
* AdSense for search fees: as stated in the Google AdSense Terms and Conditions, your AdSense for search earnings may be offset by fees. This applies to a small number of publishers only - for more information, browse AdSense Support.
* Check fees: costs associated with special delivery of checks, or stop payment requests * Invalid clicks: publishers are not remunerated for clicks that are discovered to be invalid. If clicks currently showing in your reports are deemed to be invalid, the earnings will be adjusted and advertisers will be reimbursed.
* Other: this covers debits or credits not included in other categories, such as those associated with earnings transfers or costs related to secured express delivery. This category may also include occasional deductions of earnings accrued from advertisers who have defaulted on payment, as noted in the Payment section of our Terms and Conditions.

Ad unit impression

An ad unit impression is generated every time a user views an ad unit on your page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate six ad unit impressions and two page impressions.

Balance at end of month

Your Payment History page will show the balance in your AdSense account at the end of every month. This amount reflects verified earnings at the close of that month. If your account balance at the end of the month is greater than US$100 and there are no payment holds on your account, you should be scheduled for a payment the following month.


A conversion, for the purposes of your referral reports, occurs whenever a user you've referred completes the necessary actions in order for you to receive earnings for that referral. The exact event and earnings for each referral vary by product.

Cost-per-action (CPA)

The cost-per-action (CPA) is the amount an advertiser pays when a user completes a certain action. For example, an airline might pay a certain CPA every time a user clicks on their ad and then purchases a plane ticket.

Cost-per-click (CPC)

The CPC is the amount an advertiser pays each time a user clicks on his/her ad. Google AdWords has a CPC pricing system.

Cost-per-thousand-impressions (CPM)

The CPM is the amount an advertiser pays for every 1000 times a user views his/her ad and an impression is recorded.

Electronic Funds Transfer (EFT)

Electronic Funds Transfer, or EFT, is a payment method that directly deposits your AdSense earnings into your bank account. It is available to publishers in a number of locations.

Invalid click or impression

Clicks or page impressions generated through prohibited means, and intended to artificially increase click or impression counts on a publisher account. Google's proprietary technology analyzes clicks and impressions to determine whether they fit a pattern of use intended to artificially drive up an advertiser's clicks or a publisher's earnings. Clicks or impressions deemed by us to be invalid should not be included in your earnings.

Maximum cost-per-thousand-impressions

The maximum cost-per-thousand-impressions (CPM) an advertiser is willing to pay. The AdWords Discounter automatically reduces this amount so that the actual CPM the advertiser is charged is just one cent more than the minimum necessary to keep his/her ad's position on the page.

Personal Identification Number (PIN)

In order to become eligible to receive payments for your AdSense account, all publishers are required to enter a Personal Identification Number (PIN). PINs are printed on white 4.5 x 6 inch (11.4 x 15.2 cm) postcards and sent via standard mail.

Revenue share

Each AdSense publisher receives a percentage of the cost an advertiser pays for user clicks or impressions on their ad. This percentage is referred to as the revenue share. Google does not disclose the revenue share for AdSense.


Your AdSense revenue is comprised of the earnings you receive from all AdSense products. This includes AdSense for content earnings from users clicks and/or impressions on Google ads, AdSense for search earnings from clicks on ads on search results pages, and referral earnings from successful conversions.



A publisher-specified group of pages used for reporting purposes. Publishers can create channels to track specific metrics across pages, sites, and domains.

Competitive Ad Filter list

A list that AdSense publishers can create and store in their accounts in order to block ads from certain URLs from running on their sites. After a publisher adds a URL to the list, ads for that website list will not run on his/her site.

Custom channel

Custom channels are a tool you can use to view more detailed reports about the performance of specific pages and ad units. Our Optimizing with Channels guide provides a good, detailed explanation of how to use custom channels effectively.

Preview Tool

The Google AdSense preview tool is a tool for Windows users that allows you to preview the ads that may show on any webpage. You can check the destination of ads to add to your filter list, view the ads users in other locations will see, or sample different ad formats and colors.

Section targeting

Our section targeting feature allows you to improve your ad targeting by highlighting specific sections of HTML and text content that you'd like our crawler to emphasize or ignore.

URL channels

URL channels are a tool you can use to view more detailed reports about the performance of ads on specific domains. Our Optimizing with Channels guide provides a good, detailed explanation of how to use URL channels effectively.



In AdSense publisher reports, a click corresponds to a user's click on any ad on a publisher's page. The Click column may also include clicks that are deemed to be invalid, and for which no earnings are generated. Clicks on PSAs are not included in publisher reports.

Clickthrough rate (CTR)

In AdSense publisher reports, clickthrough rate (CTR) is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is shown, depending on the type of impressions you're viewing.

Effective CPM

From a publisher's perspective, the effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the eCPM would equal $180/45, or $4.00. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher.

Emailable report

An emailable report is a saved report template that you can schedule to be emailed to you using the Report Manager page within your account.

Page Impression

A page impression is generated every time a user views a page displaying Google ads. We will count one page impression regardless of the number of ads displayed on that page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page impressions and six ad unit impressions.


The Payments column on your Payment History page will display payments that have been sent to you, either by check or by Electronic Funds Transfer. You can click on the details link associated with any payment for additional details about the payment date and amount, as well as tracking information and exchange rates, if applicable.

Report template

A report template is an advanced report with settings that you've named and saved for quick access in the future. Saved report templates will appear on your Overview page and can be accessed with one click. Any report template can be sent to you by email.


The Sign-ups column displayed in your referral reports will show statistics when a user signs up for a product such as AdSense or AdWords. Not all referral products will require a sign-up.

Top queries

AdSense for search publishers can view the top 25 terms, or queries, users searched for using their AdSense for search boxes. Only queries performed more than once will be displayed.

Technical Terms


Software that collects a user's information without their knowledge through the user's Internet connection. This information is often used for the purposes of displaying advertisements through pop-ups or other means. Sites associated with Adware are not allowed to run the AdSense ad code.


An application programming interface, or API, is an interface that a computer application or system can use to access a set of third party functions or programs. More specifically, the AdSense API is a free beta service that allows website developers to integrate AdSense into their website offerings.At the moment, the AdSense API is only supported in English.

Browser cache

Your browser cache is a temporary record of your internet activity, including images, sounds, and downloads, that is stored within a file on your computer for a short while. Clearing your cache can make it easier or faster to access some AdSense functions.

Client-side software

Any software application that is used to access or make better use of the internet and is installed on the user's machine, such as browsers, email clients, and internet messaging programs. This often includes hidden downloads or interferes with other applications.


For internet purposes, cookies are small text files downloaded to a user's computer that can be used to store user information and preferences. Many sites use cookies to customize and improve functionality on repeat visits to a site.


A crawler, also known as a spider or a bot, is the software Google uses to process and index the content of webpages. The AdSense crawler visits your site to determine its content in order to provide relevant ads.


Sites such as these are not allowed to run the AdSense ad code. Cybersquatting is using a domain name with bad-faith intent to profit from the goodwill of a trademark belonging to someone else. Typosquatting is a form of cybersquatting, based on the probability that a certain number of Internet users will mistype the name of a URL when surfing.


Webpages can be built with frames such that there are multiple sections of independent HTML code. The AdSense ad code should be placed within the frame containing the content you wish to target with the ads.


Hyper Text Markup Language (HTML), is the coded language used to create webpages. In order to participate in AdSense, you need to have access to the HTML code of your webpage.


An IFRAME is an HTML tag used in web design that allows a webpage to be displayed in a frame within another webpage.

IP Address

Every computer connected to the Internet is assigned a unique number known as an Internet Protocol (IP) address. Since these numbers are usually assigned in country-based blocks, an IP address can often be used to identify the country from which a computer is connecting to the Internet.


JavaScript is a scripting language commonly used in webpages. The ad code you'll use to add Google ads to your site is composed of JavaScript, and you'll need to have it enabled in your browser in order to view Google ads on a website.


A participant in the AdSense program, who is running a website with ad code on one or more of their webpages.


A Uniform Resource Locator, better known as a URL, is the address or location of a webpage or file on the Internet. Google's URL, for example, is http://www.google.com.

Other Programs Relating to Google Adsense


Blogger is a web-based tool that allows users to quickly and easily create and publish content on a weblog or "blog."

Contextual Advertising

Google leverages our award-winning search technology to deliver relevant ads to content pages of sites and products in our network (including AdSense web sites). Our technology draws upon our understanding of the billions of pages in our search index and our ability to crawl webpages to figure out which keywords would lead a user to the page. Then, we match ads to the page based on those keywords.

Editorial Guidelines

To run AdWords ads on Google, search, and content sites or products in our growing ad network, all AdWords advertisers must follow these guidelines.

Distribution preference

The distribution preference selected by an AdWords advertiser indicates whether he/she elects to show his/her ads on the search and/or content sites or products in the Google network. Not all Google ads will appear on AdSense webpages.


Mozilla Firefox is a web browser with pop-up blocking, tabbed browsing, and privacy and security features. AdSense publishers can generate earnings by referring users to download Firefox using the AdSense referrals feature.


AdWords advertisers can choose to show their ads only to certain locations and languages. The AdWords ads served on an AdSense web site will therefore depend on the advertiser's geo-targeting and a user's settings.

Google Account

A Google Account functions as a master Google login, made up of a single email address and password. The Google Accounts Help Center has more information about Google Accounts.

Google Advertising Network

Google AdWords ads are displayed across Google as well as the Google advertising network. Sites and products in the network include:
* Search sites: America Online, CompuServe, Netscape, AT&T Worldnet, EarthLink, Sympatico, and others.
* Content sites: New York Post Online Edition, Mac Publishing (includes Macworld.com, JavaWorld, LinuxWorld), HowStuffWorks, and others.

Google AdWords

Google's advertising program based on cost-per-click pricing. For more information, visit the AdWords Help Center.

Google Analytics

Analytics is Google's website analytics product that provides website owners with information about how your visitors found their sites and how they interact with their sites. More information can be found in the Google Analytics Help Center.


Picasa is Google's photo organization and sharing software. By using the AdSense referrals feature to refer users to Picasa, AdSense publishers can generate more revenue.

Placement targeting

Advertisers use this to target their ads to individual placements in the AdSense network on which they would like their ads to run. An ad placement can be an entire website or a specific sub-set of ad units within that site, such as only ad units on sports pages or all ad units at the top of the page.

I'll keep it updated as more words are added or if you have terms that you think should be included in the Google Adsense Glossary Term List put them in the comments and I'll add them if they are relevant. Please try to get a complete definition. Thank You

January 20, 2008

Around The Search Engines Jan 20 2008

Another Sunday another week gone past. Lately everything seems to be going slower and slower. But in a good way. Anyway here's another round of Around the Search Engines:

Associate Email Addresses With Your Google Account - Google Blogoscoped

Google has just recently added an option to associate additional email addresses with your Google Account. If you sign in to manage your Google Account and click the "Edit" link next to "Personal information" you should see this new option:

How Can You Measure the Success of Your Blog? - Ask Dosh Dosh

Here’s one way to define success: It is something that is achieved when you meet or exceed the goals you have set for your blog. Sometimes this definition of success is socially influenced. How much does your vision of success rely on comparative value and the views of others?

10 Things Yahoo! Search Must do to Become Relevant - SEO Book

Yahoo! killed off their brand universe project, and recently fired 30 people. Rumor has it that about 2,000 more layoffs might be coming soon. Yahoo! shares are nearing $20, trading at $20.78, and giving them a market capitalization of $27.8 billion.

Delicious Integrated Into Yahoo Search Results - TechCrunch

I just got word that Yahoo is testing the integration of Delicious user generated bookmarks into Yahoo search results pages (Yahoo acquired Delicious in late 2005). Some users will see the Delicious icon as part of their normal search results, which tells them how many people have bookmarked those pages, as well as the tags people have supplied for those pages.

Google The Double Standard of Being an Authority Website - Wolf Howl

If you’ve ever been to search engine conference and attended a site review session chances are you’ve heard panelists mention duplicate content penalties and filters. For "normal" people these problems are real, however with Google a double standard exists for trusted authority websites.

10 Ways Google is More Social Than You Think - Google Tutor

Although you often hear me pandering on the likes of the Digg, StumbleUpon and Mixx communities, I’ve decided to post regularly here at Google Tutor to talk about Google’s role in social media.

Thank You

January 18, 2008

Around The Search Engines Slowdown

Keeping up with Around The Search Engines has become a hustle. So I've decided to switch to twice a week that way the news won't be old and it won't be too much. When I started the Around The Search Engines series I was hoping I'd have a enough time each day to go over the biggest news in search engines for that day and put it together in a nice informative post.

But I looked at my main page and it looks like the series took over the blog. So I've decided to only do it twice a week on Wednesday and Sunday. Those are the best when it comes to news especially across the blogosphere. That's all really I just wanted to let you guys know in case you notice the series slowing don a bit.

Thank You

January 16, 2008

Around The Search Engines Jan 16 2008

Half way through the week guys keep your head up and be sure to read this round of Around The Search Engines:

Google's Quality Score Failures - Straight Up Search

To refresh everyone’s memory, Google rolled out "quality score" for its paid search network in August 2005. The 2005 quality score algorithm evaluated the relevance of keywords, ad text and click through rate.

A new addition to the Quality Score - Inside Adwords

In August, we introduced the Quality Score along with the launch of quality-based minimum bids, letting you know that we evaluate many factors, such as your ad text and clickthrough rate (CTR) to determine the minimum bid for your keyword. Today, we started incorporating a new factor into the Quality Score -- the landing page -- which will look at the content and layout of the pages linked from your ads.

How to Troubleshoot Dropped Search Engine Rankings - ISEDB

Are you baffled about a recent drop in your search engine rankings? Do you know where to start and get a handle on what the problem might be and how to remedy it? One option to consider is using search engine forums as a resource. They are full of questions from people who have experienced similar situations and are great resources for an answer or two. But let’s say you really want to get to the bottom of the problem and you want to do it yourself. The following are some of the beginning steps StepForth takes when evaluating dropped rankings.

Yahoo Replaces PageRank Assumptions with User Data - SEO By The Sea

PageRank is an algorithm that measures the importance or quality of a Web document.It can be used in a number of ways by a search engine, such as being combined with relevance factors to rank search results, or to determine which web pages to crawl (pdf) and how frequently to crawl them, or which part of a database a document should be placed within.

Guest Post: SEO Kaleidoscope: Exploring the various facets of search engine optimization - SEO Book

Here’s the thing about SEO. Everybody thinks they’re an expert.From the greenhorn working out of their (or their parents’) garage, to the recent college grad working in the marketing department of Fortune 500 corporation, to the seasoned and often burned-out veteran working at a name brand interactive agency, there are literally hundreds if not thousands of “search engine optimization experts” both in U.S. and the world at large.

Top 500 Search Engine Keywords Of The Week - Search Engine Guide

These are the top 300 queries from the last 48 hours, which represents the complete queries from the largest Metacrawlers on the web (Metacrawler/Dogpile etc..) for the last 48 hours.

Why You Should Reveal SEO Secrets To Clients - Search Engine Land

When you buy search services, some agencies merely provide a general overview of their SEO methodology without revealing any details. They claim this relieves the client from being bogged down in the minutiae of implementation. In reality though, these firms are simply trying to keep their intellectual property under wraps and create a dependence for their implementation services. With a little help though, well trained in-house teams are fully capable of implementing search strategies on their own. So why should a search marketing firm, which has spent considerable time and money developing proven methods, risk losing a client by empowering them with proprietary knowledge and skills?

And the game is finished for now.

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January 15, 2008

Around The Search Engines Jan 15 2008

Fe! Fi! Fum! it's another round of Around The Search Engines [insert laughter here]:

Sign up for the Conversion Optimizer online seminar - Inside Google Adwords

We'd like to remind you that the Conversion Optimizer team will be giving a free online seminar tomorrow, January 15th at 10 am PST. This one hour session will cover how the Conversion Optimizer works and how you can use it to get more conversions and improve your ROI. You'll also have the chance to get your questions answered by the team.

Sitemaps FAQs - Google Webmaster Blog

Last month, Trevor spoke on the Sitemaps: Oversold, Misused or On The Money? panel at Search Engine Strategies in Chicago. After receiving a lot of great questions at the conference in addition to all the feedback we receive in our Help Group, we've pulled together a FAQ:

Q&A with Nick Carr, Author of The Big Switch - Search Engine Watch

Nick Carr, author of The Big Switch: Rewiring the World from Edison to Google, is the keynote speaker at Search Engine Strategies London, which will be held February 19-21, 2008, at the Business Design Centre in Islington.

12 Ways to Keep Your Content Hidden from the Search Engines - SEOmoz

Here at SEOmoz, we're usually talking about how to make your content more visible to the search engines. Today, we're taking a different direction. It may seem unusual, but there are plenty of times when content on your website needs to be protected from search indexing and caching. Why?

LambdaRank, RankNet, and MSN Search - Geeking with Greg

Microsoft Researchers Ping Li, Chris Burges, and Qiang Wu wrote a June 2007 technical report, "Learning to Rank using Classification and Gradient Boosting", that follows up on the RankNet paper. That older paper was particularly interesting because RankNet apparently made it live into the MSN Search engine.

Google Updates, Penalties and Filters - A Walk Down Memory Lane - Sitemost

Google have been pretty busy with updates lately and when there are updates, you can be sure to find penalties and filters being applied.

Free 125×125 Ads on UberAffiliate.com - Uberaffiliate

Soooo…5 out of the 6 ads on my sidebar are expired and are ready to be renewed or replaced. I’m too lazy to do any of that, so guess what I’m giving them away for free. Not really free, but I don’t really care about making money from this blog so I’m going to have a little contest to give away all my spots.

That's all. Enjoy yet another day i our lives.

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January 14, 2008

Around The Search Engines Jan 14 2008

Here's another faithful Around The Search Engines:

Google For iPhone Update - Blogscoped

In an interesting article on CNET, Vic Gundotra – a vice president of engineering at Google, responsible for developer evangelism and open source programs – revealed that a new user interface for Google services on the iPhone would be announced at MacWorld only 6 weeks after the previous revision. (Do these people ever have holidays?)

Is your site a secret garden? - Official CPG BLog

A new survey from Prospectiv, a lead-generation company, further indicates that consumers are actively looking for information on CPG products online. Some 70% of respondents said that they seek information on the Internet before purchasing. Most people preferred researching CPG products via branded e-newsletters or search. The real takeaway, though, was that although consumers trust and prefer branded CPG sites for product information, 67% said they often cannot find them.

Professor Bans Google & Wikipedia In Class Room - SE Land

Lecturer bans students from using Google and Wikipedia from The Argus reports that Professor Tara Brabazon from the University of Brighton has banned the use of Google and Wikipedia in her classroom.

Yahoo on Testing Relevance and Variety in Search Results - SEO By The Sea

At Yahoo, if you’ve ever seen the words “Also Try” at the top or bottom of a set of search results, along with a list of selected queries, then you may have seen part of Yahoo’s internal relevance and variety checking process in action.

Adwords Tweaked Conversion Optimizer for Profit Increase - SE Journal

The Conversion Optimizer introduced by Google AdWords in September is now out of beta. Along with this development are some improvements that would benefit AdWords advertisers in increasing profits and saving time. Conversion Optimizer is a free AdWords tool for managing CPA (cost-per-acquisition) bids.

20 Awesome Images Found In Google Maps - SE Land

The introduction of satellite images into map search interfaces has excited both virtual sightseers and local app developers. Further innovations like Google's Street View have caused consternation from privacy advocates while further pumping up the buzz about online mapping. In 2008, we can expect further innovations that stretch the envelope while dynamic map interfaces solidify as basic table-stakes for all local sites. In gearing up for this year in local search, I thought I'd give you a pure entertainment piece—here's a guide to the top coolest things to see in Google Maps.

Google Checkout Launches Shopping Trends (Goes Offline) - SE Roundtable

In short, Google Checkout Trends uses Checkout data to show you trends in what people are buying and selling online. It aggregates the sales data from their merchants and plots the revenue (price x quantity sold) over a time chart. Currently it's offline.

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