January 16, 2008

Around The Search Engines Jan 16 2008

Half way through the week guys keep your head up and be sure to read this round of Around The Search Engines:

Google's Quality Score Failures - Straight Up Search

To refresh everyone’s memory, Google rolled out "quality score" for its paid search network in August 2005. The 2005 quality score algorithm evaluated the relevance of keywords, ad text and click through rate.

A new addition to the Quality Score - Inside Adwords

In August, we introduced the Quality Score along with the launch of quality-based minimum bids, letting you know that we evaluate many factors, such as your ad text and clickthrough rate (CTR) to determine the minimum bid for your keyword. Today, we started incorporating a new factor into the Quality Score -- the landing page -- which will look at the content and layout of the pages linked from your ads.

How to Troubleshoot Dropped Search Engine Rankings - ISEDB

Are you baffled about a recent drop in your search engine rankings? Do you know where to start and get a handle on what the problem might be and how to remedy it? One option to consider is using search engine forums as a resource. They are full of questions from people who have experienced similar situations and are great resources for an answer or two. But let’s say you really want to get to the bottom of the problem and you want to do it yourself. The following are some of the beginning steps StepForth takes when evaluating dropped rankings.

Yahoo Replaces PageRank Assumptions with User Data - SEO By The Sea

PageRank is an algorithm that measures the importance or quality of a Web document.It can be used in a number of ways by a search engine, such as being combined with relevance factors to rank search results, or to determine which web pages to crawl (pdf) and how frequently to crawl them, or which part of a database a document should be placed within.

Guest Post: SEO Kaleidoscope: Exploring the various facets of search engine optimization - SEO Book

Here’s the thing about SEO. Everybody thinks they’re an expert.From the greenhorn working out of their (or their parents’) garage, to the recent college grad working in the marketing department of Fortune 500 corporation, to the seasoned and often burned-out veteran working at a name brand interactive agency, there are literally hundreds if not thousands of “search engine optimization experts” both in U.S. and the world at large.

Top 500 Search Engine Keywords Of The Week - Search Engine Guide

These are the top 300 queries from the last 48 hours, which represents the complete queries from the largest Metacrawlers on the web (Metacrawler/Dogpile etc..) for the last 48 hours.

Why You Should Reveal SEO Secrets To Clients - Search Engine Land

When you buy search services, some agencies merely provide a general overview of their SEO methodology without revealing any details. They claim this relieves the client from being bogged down in the minutiae of implementation. In reality though, these firms are simply trying to keep their intellectual property under wraps and create a dependence for their implementation services. With a little help though, well trained in-house teams are fully capable of implementing search strategies on their own. So why should a search marketing firm, which has spent considerable time and money developing proven methods, risk losing a client by empowering them with proprietary knowledge and skills?

And the game is finished for now.

Thank You